Pivoting to New Markets
INK worked alongside the Bluetooth SIG to identify the audience needs and unique value Bluetooth technology provides in each distinct category. Read More
Shifting Brand Perception to Drive Growth
0% 151 YoY increase in top-tier priority coverage 0% 100 YoY increase in competitive SOV 0B 14 Annual aggregate readership Rackspace Technology, a global IT managed services provider, got its start in hosting services and quickly became… Read More
Becoming a Market Authority
0 13 data-driven reports 0% 300 increase in tier-1 coverage 0 37 percentage point increase in SOV BuildFax provides property condition data to insurance and investment companies. Its database of U.S. building permits… Read More
Elevating the Story to the C-Suite
For more than 60 years, the American Production and Inventory Control Society (APICS) has educated and empowered supply chain professionals. But in 2018, APICS launched an even larger end-to-end supply chain organization, the Association for Supply Chain Management (ASCM). Over the past few years, we’ve seen… Read More
Standing Out with Data-Driven Storytelling
Adtech companies like self-service platform Choozle have revolutionized digital advertising. Choozle’s innovative approach earned it early market recognition and fundraising success. But it still grappled with distinguishing itself from competitors with bigger budgets and more brand awareness. Choozle’s challenge was not unfamiliar to INK. To… Read More