From Domino’s to Nike, all kinds of companies are now calling themselves tech. But what makes it true? It comes down to the story you’re telling. Learn when to embrace the label – and how to do it effectively. Read More
Working with a new agency partner? Here are eight tips to help you seamlessly kick off the new partnership, begin program initiatives, and get results. Read More
What's the strategy behind the buzzword? We define thought leadership, why it's important, and how to run a successful program. Read More
In every PR and marketing communications program, priorities shift and new opportunities arise. Use this four-part framework to establish a strategy that can scale. Read More
Considering INK as an agency partner? We love to hear it. Here are the five things we look for to ensure we’re a good fit for our prospective clients. Read More
