Goodbye Client Service, Hello Client Relationships
The term client “service” is an antiquated one. Here's why (and how) INK goes beyond service to build collaborative and successful client relationships. Read More
Are You Still Not Focused on Your Most Important Audience?
Marketing to customers is key, but how are you marketing your brand to employees and talent? An employer branding strategy needs purpose, data, and buy-in – here's how to start. Read More
You’re Always On the Record (Unless You’re Not)
Building brand awareness, thought leadership, and credibility with media and your target audiences takes open and transparent communication. Here's when (and how) to go off the record. Read More
4 Analyst Relations Predictions for 2022
Learn about the analyst trends you can expect to see in 2022 – from expectations to preferences – and how to leverage them to maximize the impact of your analyst relations program. Read More
Uncovering Your ESG Story
Marketing leaders, the internal experts on the company's brand and its position within the market, are being asked to help define and communicate ESG strategies. Here's what you need to succeed. Read More
