Designing Original Research in Content Marketing
Original research in content marketing is most effective when findings are paired with a creative presentation.
Continue Reading
4 Trends Shaping Today’s Energy Comms Strategies
Navigating new policies, growing demand, and public scrutiny, energy communicators must adapt to new channels, sharpen POVs, and engage nationally and locally.
Continue Reading
How B2B Companies Can Improve AI Search Visibility with GEO
With Generative Engine Optimization (GEO), companies can improve how they show up in generative AI tools like ChatGPT, Google’s AI Mode, and Perplexity.
Continue Reading
Why We Turned Our Secret Sauce into a Product
Discover how INK productized its agency methodology to deliver proactive, measurable, and strategic communications results.
Continue Reading
Regional Communications Are Now a Strategic Imperative
Regional communication strategies are essential because, while national narratives set the tone, regional strategies are what get things done.
Continue Reading