What is Media Training?

Media training helps spokespeople communicate clearly and confidently in interviews. It prepares leaders to stay on message and build trust during press interactions.

Synonyms:

• Executive media prep
• Spokesperson training or coaching
• Press interview training

Why does media training matter?

Media training equips spokespeople with the tools to handle interviews effectively. It includes message development, coaching on tone and delivery, and strategies for handling tough questions. The goal is to help individuals represent their brand with clarity and credibility.

INK’s role

At INK, media training supports a broader media relations strategy. We coach executives and subject matter experts to align their messages with business goals and audience expectations. Our sessions focus on real formats and reporters to help spokespeople show up prepared and in control.

Challenges

• Spokespeople lack confidence or preparation
• Messaging doesn’t match the company’s position
• Complex topics are hard to explain clearly