Key concepts
and definitions

A

• AI Search
• Analyst Relations
• Audience Persona

B

• Brand Awareness
• Brand Messaging
• Brand Positioning
• Brand Style Guide
• Brand Voice
• Bylined Article

C

• Case Study
• Content Marketing
• Content Strategy
• Crisis Communications

D

• Data-Driven Storytelling

E

• Earned Media
• Employee Advocacy
• Employer Branding
• Energy Transition

I

• Industry Authority
• Integrated Communications
• Internal Communications

M

• Marketing Communications
• Media Commentary
• Media Embargo
• Media Exclusive
• Media Kit
• Media Relations
• Media Training
• Messaging Framework

O

• Organic Social Media

P

• Pay-Per-Click Advertising
• Point of View
• Press Release
• Programmatic Advertising

R

• Reputation Management
• Research Report

S

• Share of Voice
• Social Media Advertising
• Sponsored Content
• Subject Matter Expertise

T

• Third-Party Validation
• Thought Leadership

W

• Webinar
• White Paper