What is Analyst Relations?
Analyst relations is the practice of building relationships with industry analysts who influence buyers, market categories, and company reputation—especially important for B2B companies in complex or emerging sectors.
Synonyms:
- Industry analyst outreach
- Analyst engagement
- AR
Why does analyst relations matter?
Analyst relations is a strategic effort to engage with analysts at firms like Gartner, Forrester, and IDC. These analysts advise buyers, define categories, and publish research that can shape perception and influence decisions.
Effective analyst relations is more than securing a mention in a report. It’s about forming ongoing relationships where analysts understand your business and you stay informed about how your category is evolving.
INK’s role
INK supports companies’ analyst relations through analyst briefings, evaluations, and long‑term engagement to build credibility and stay visible in key research cycles.
Challenges
- Aligning company messaging with analyst expectations
- Navigating pay‑to‑play programs with limited resources
- Meeting deadlines tied to analyst research schedules