How B2B Companies Can Improve AI Search Visibility with GEO
With Generative Engine Optimization (GEO), companies can improve how they show up in generative AI tools like ChatGPT, Google’s AI Mode, and Perplexity.
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How to Use Generative AI in Your Marketing Workflow
Think of AI as a teammate – available to discuss questions, brainstorm and build on ideas. In marketing communications, having this can be a game changer.
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Q&A: The Impact of AI on Media and Marketing, With Pete Pachal
In this Q&A, Pete Pachal, founder of The Media Copilot, shares his expertise on how AI is transforming the media and marketing landscape.
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PR Daily: How to Adapt Your SEO Strategy in the Age of AI
The rise of generative AI and machine learning has prompted major changes in SEO algorithms. Learn how to adjust your strategy to maximize authority.
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Comms Outlook: AI + Social Media’s Impact
AI and evolving social media are set to redefine B2B tech and energy communications in 2024. Dive into INK's latest insights for staying ahead in the evolving digital landscape.
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