Research + Strategy Archives | Page 3 of 3

Proving Value With Your Marketing Reporting

Struggling to prove the value of your communications program? We have a radical idea: stop reporting. Read More

How Marketers Drive Growth: Customer Data + Creativity

As data synthesizers with a creative mindset, marketers have the advantage of unique business exposure. Own your position as the customer and market expert. Read More

How to Conduct Brand Messaging Research

Research is a critical first step in developing your brand’s message. Here's how to analyze your industry landscape, competition, and audience, then assess your own company Read More

What’s the Energy Story?

What INK's work with some of the world's largest and most innovative energy companies has taught us about the evolving energy landscape and its story. Read More

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