Designing Original Research in Content Marketing
Original research in content marketing is most effective when findings are paired with a creative presentation. Read More
4 Trends Shaping Today’s Energy Comms Strategies
Navigating new policies, growing demand, and public scrutiny, energy communicators must adapt to new channels, sharpen POVs, and engage nationally and locally. Read More
How B2B Companies Can Improve AI Search Visibility with GEO
With Generative Engine Optimization (GEO), companies can improve how they show up in generative AI tools like ChatGPT, Google’s AI Mode, and Perplexity. Read More
How to Use Generative AI in Your Marketing Workflow
Think of AI as a teammate – available to discuss questions, brainstorm and build on ideas. In marketing communications, having this can be a game changer. Read More
Q&A: The Impact of AI on Media and Marketing, With Pete Pachal
In this Q&A, Pete Pachal, founder of The Media Copilot, shares his expertise on how AI is transforming the media and marketing landscape. Read More
