At INK, we believe analyzing share of voice and running a successful communications program go hand in hand. You can’t create a strategic program if you haven’t first done the analysis. Read More
Every day should be Earth Day. Around the world, citizens and corporations alike are making commitments today of how they will carry the banner of climate action forward. Read More
Creating communications objectives without full clarity on business goals isn’t ideal, but it’s possible. Here’s why you should create simple objectives, even during flux times. Read More
Maximizing your communications impact with virtual events requires a shift in typical event strategy. Learn more about the changes you should make to your approach. Read More
A strategic media relations strategy is critical to any company rebrand. Here are three tips for crafting a stellar campaign that will get the media buzzing about your brand. Read More
