Goodbye Client Service, Hello Client Relationships
The term client “service” is an antiquated one. Here's why (and how) INK goes beyond service to build collaborative and successful client relationships. Read More
INK Founders Talk Ceiling-Busting, Honest Communications, and the Death of Old-School Client Service
In honor of INK's 18th birthday, our female founders – Starr, Kari, and Blair – reflect on what they’re proudest of at INK, and where they see the company and industry headed next. Read More
An Elite Top 100 Agency Looks at What’s Next in PR
Take a look at the four communications trends we think should be on every B2B marketer's radar. Read More
How to Earn Coverage with Data-Driven PR
Media want information that contributes to the macro-issues of the day. This requires credible, current, and unique data. Learn how to succeed with data storytelling. Read More
Measure Better: Share of Voice’s Impact on Your Comms Strategy
At INK, we believe analyzing share of voice and running a successful communications program go hand in hand. You can’t create a strategic program if you haven’t first done the analysis. Read More
