How a Research Report Can Fuel Your Entire B2B Marketing Program
Integrating original research into your B2B content marketing can support PR, thought leadership, SEO and demand generation. Learn how to create a successful research report. Read More
Turning Energy Communicators’ Pain Points into Progress
The energy transition is accelerating, and energy communicators are juggling it all. So, how do we turn pain points into progress? Here are three actionable steps to take. Read More
3 Strategies that Win Energy Coverage: Silver Linings, Shareability, and Speed
What do energy reporters want to see in pitches? Improve your chances of securing briefings and coverage with this insight. Read More
Goodbye Client Service, Hello Client Relationships
The term client “service” is an antiquated one. Here's why (and how) INK goes beyond service to build collaborative and successful client relationships. Read More
INK Founders Talk Ceiling-Busting, Honest Communications, and the Death of Old-School Client Service
In honor of INK's 18th birthday, our female founders – Starr, Kari, and Blair – reflect on what they’re proudest of at INK, and where they see the company and industry headed next. Read More
