Increase Visibility and Earn Validation
A strong media relations program can be the missing element growing companies need to elevate their brands. A perfectly placed article increases visibility well beyond a brand’s normal sphere of influence and provides crucial and objective validation that can’t be found anywhere else.
Our approach to media relations blends real-time news and industry monitoring with meaningful relationships. We establish and maintain strong relationships with journalists across national, business, and trade outlets, as well as Substacks, podcasts, and broadcast media. We keep a close eye on how the media is covering our clients’ industries, technologies and competitors. Our media relations philosophy is working in tandem with journalists and producers to understand what their audiences want to know and how our clients can help inform them.
In today’s news landscape, a one-size-fits-all approach doesn’t cut it. Our programs include a strategic blend of tactics. Whether developing commentary, exclusives, releases, or rapid response to trending news stories, our goal is to create opportunities for our clients to build momentum around news, data, perspectives, or trends.