Striking the Right Balance to Broaden Your Reach
Nothing turns off a reader or a publication more than sponsored content that’s overly promotional or pitchy. There’s a balance between engaging and promoting that’s critical to strike in sponsored content. At INK, we’ve perfected this approach by focusing more on storytelling and building an emotional connection with the reader while elegantly highlighting your brand’s value and differentiators.
After identifying relevant publications that your audience also trusts, we leverage our network of media contacts to secure placements. Our content team works within the chosen outlet’s editorial guidelines to create a piece that doesn’t divert from your brand’s authentic voice.
Our role goes beyond just placing the content. From crafting compelling content — whether articles, infographics, videos, interactive experiences, etc. — to working directly with the publication and monitoring the content’s performance, we develop sponsored content that drives meaningful results and fosters lasting brand recognition.