Canopy is a remote monitoring and management software company that connects various technologies, such as self-checkout stands, security systems, and parking kiosks, to automatically identify and resolve device issues. Its platform provides consistent visibility and easier ecosystem management to reduce downtime, conserve resources, and deliver better customer experiences.
Challenge
Canopy wanted to reach its large but untapped potential customer base in the QSR/fast-food industry, a sector in which its platform could make a huge difference. Canopy needed content tailored to high-priority verticals that would resonate with decision makers, spark engagement on its website, and generate stronger leads
Solution
INK proposed an owned consumer data report on how Americans feel about technology in restaurants. The goal was to create a helpful resource for QSR decision makers while educating them on the problems Canopy solves with its remote monitoring and management technology. The report centered on three key QSR technology trends: self-service kiosks, AI drive-thrus, and tap-to-pay. INK led concept development, conducted research, and created a report with a playful and nostalgic design style that captured readers’ attention. To reach the right audience, INK used an integrated mix of earned media, trade media sponsorship, and organic social promotion.
Results
Within 24 hours of the report launch, Canopy had more content downloads than the company had seen year-to-date. The campaign generated high-value media coverage, resulting in lead activity, and drove multiple qualified leads from major restaurant and food retail brands.
