What is Thought Leadership?
What's the strategy behind the buzzword? We define thought leadership, why it's important, and how to run a successful program. Read More
How to Scale Strategy and Stay on Track
In every PR and marketing communications program, priorities shift and new opportunities arise. Use this four-part framework to establish a strategy that can scale. Read More
INK’s 5 Things: Choosing the Right Client Partnerships
Considering INK as an agency partner? We love to hear it. Here are the five things we look for to ensure we’re a good fit for our prospective clients. Read More
How PR Measurement Should Guide Your Annual Planning
Before you dive into planning the next 12 months, let’s talk about measurement and how it can help inform your business goals for the next year. Read More
What You Need to Know When Hiring a Communications Agency
Are you ready to choose an agency partner? Here's how to decide and what to expect, from strategy to communications to results. Read More
