Good Work With Good People Makes For a Good Life


At INK, telling technology stories is in our DNA. We partner with companies across a variety of industries to overcome communication challenges, outthink the competition, and connect with the people who matter most to them. As a full-service marketing communications agency, we integrate public relations, content, digital, creative, analytics, and research to help clients realize their business goals. Our programs are designed with the calculated intent to be there before and move beyond the predictable — it’s our client service philosophy.

Mission

We’re on a mission to do good work with good people, which we believe results in a good life. Good work includes the strategies that make a difference, the results that matter, and the evolution in our thinking that keeps our clients one step ahead. Good people are those who support, celebrate, and challenge one another’s perspectives and approaches. And a good life? We all spend way too much time at work not to enjoy it. Let’s make it good.

Leadership

We founded INK in 2004 to build a different type of agency: one where we worked side-by-side with clients to create meaningful value grounded in a deep knowledge of their businesses and industries. Central to that difference is a proactive mentality we like to call “be there before.” We move quickly and seize opportunities, giving our clients a competitive edge. In the 15+ years since, our mission has held true. When we do work we’re proud of with people who support and motivate each other, man, we have fun – and exceed even our own expectations.


Starr Million Baker

CEO + Co-founder

Starr Million Baker has a knack for finding better ways to do things and motivating others to do the same. She’s created communications programs with a wide breadth of strategic aims for clients big and small in the B2B technology and energy industries. Starr studied journalism at the University of Texas at Austin and has earned her Accreditation in Public Relations from the Public Relations Society of America. Her devotion to her craft and her company has secured her a place on PR News’ Top Women in PR list and added a lot of hardware to INK’s shelves, including multiple Inc. 5000 and Best Places to Work recognition.

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Kari Hernandez

CSO + Co-founder

Kari Hernandez brings entrepreneurial thinking to her clients and teams, uncovering opportunities in unexpected places and quickly moving ideas to action. Building on twenty years of experience in marketing communications for B2B technology companies, Kari is constantly innovating new and more strategic ways to serve INK’s clients. Her commitment to growth and innovation landed her on PR News’ 2019 Top Women in PR list and helped INK earn its place on the Inc. 5000 and as a Best Place to Work in Austin and Denver.

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Blair Poloskey

Senior Vice President + Partner

Blair Poloskey solves problems. From storytelling to digital spend and back to general account management, she finds solutions for her clients and executes on them quickly and efficiently. Over the past 15+ years, Blair has developed a love for and deep understanding of B2B technology communications. In 2006, Blair took the reins of INK’s digital and social program. She has spoken at CES, SXSW, and several other digital focused conferences highlighting best practices and opportunities for B2B brands on social.

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Team

We’re a mix of left and right brain thinkers who thrive on solving problems and bringing new ideas to our teams and clients. We ask the right questions, see around corners, and believe there’s always a better way. Our best work draws from our collective strength — every project, solution, and victory is a team effort.

Abbey Korthals

Abbey Korthals

Abbey Korthals

Operations Coordinator


512.636.6804

Abbey Korthals plays a vital role in preserving INK’s unique culture by overseeing and supporting operations and an ever-growing team. With superior organizational efficiency and problem-solving skills, Abbey ensures INK’s internal operations are streamlined. Her ability to keep the trains moving allows INK to continue delivering exceptional services to clients and serving as a nurturing and encouraging place to work. Abbey graduated from Texas State University with a degree in Public Relations and began her career at Porter Novelli where, in addition to managing clients, she managed their professional development program.

Abby O'Connor

Abby O'Connor

Abby O'Connor

Senior Writer and Strategist


760.267.4143

Abby O’Connor ensures INK’s marketing communications programs are informed and enhanced by research. She applies thoughtful curiosity and an analytical approach to every aspect of her work, whether crafting brand positioning, writing impactful content, or drawing industry and audience insights from data. Her expertise in developing meaningful and actionable personas earned her team a Platinum MarCom Award for its Whole Foods Market 365 audience research. A graduate of the University of Texas at Austin, Abby has a drive to never stop learning and has since become professionally certified in Brandwatch analytics and the ThinkWrong problem-solving methodology.

Abigail Buretz

Abigail Buretz

Abigail Buretz

Assistant Account Executive


303-551-5358

Abigail Buretz brings a strategic and curious approach to helping INK's clients share their brand stories. She informs communications strategies with research-driven insights and works with media in industries like cloud, wireless, and consumer technology. Abigail is a Colorado native and a graduate from The University of Texas at Austin Moody College of Communications.

Alex Austin

Alex Austin

Alex Austin

Account Executive


508.439.2802

Alex Austin has a passion for helping brands sustain their competitive edge in quickly evolving spaces. Whether she's pitching the perfect story angle, crafting social copy, or using data to see the future, Alex works persistently to break through the noise and deliver results that matter for her clients. Through her media relations experience in the advertising and B2B tech industries, Alex has garnered her clients recognition at the Webby Awards along with placements in CBS, NY Times, CNET, and more. A Massachusetts native, Alex received her bachelor’s degree from the University of Colorado Boulder in advertising and communication with a minor in business.

Allyse Sanchez

Allyse Sanchez

Allyse Sanchez

Account Supervisor


925.548.2535

Allyse Sanchez is a self-proclaimed media junkie who thrives on placing the right stories, in the right outlets, at the right time. She’s a media relations specialist that brings to the table aggressive strategies that warrant results for her clients, in addition to being a strategic advisor, project manager, and Denver business development lead. Allyse’s client experience runs the gamut from Apple-acquired companies to mid-stage start ups to publicly traded companies. Her dedication to quality results for her clients was recognized in 2017 when Allyse won a Silver Stevie Award for Communications Professional of the Year.

Ariel Miller

Ariel Miller

Ariel Miller

Account Supervisor


413.636.3615

Ariel Miller brings creative problem-solving and thoughtful storytelling to every marketing challenge. With experience leading accounts from cybersecurity to mobile payments to cloud, she’s passionate about building programs that both inspire and drive bottom-line business impact. Her strategic approach to media relations throughout her career at INK and previously at South by Southwest (SXSW) has earned clients top billing in outlets likes Forbes and NPR. Ariel grew up in Massachusetts and graduated summa cum laude from Elon University’s School of Communications.

Bree Wood

Bree Wood

Bree Wood

Senior Account Executive


719.217.9087

Bree Wood has a passion for helping businesses – as well as the people within them – shape and share their stories. Her experience with B2B and B2C clients across industries, including adtech, cybersecurity, real estate tech, and the social sector, arms her with diverse perspective and wide-ranging media relationships that she leverages to help INK clients drive brand awareness, overcome challenges, and meet goals. A Colorado native, Bree earned her degree in Journalism and Media Communications from Colorado State University.

Caitlin New

Caitlin New

Caitlin New

Director of Communications


512.906.9103

Caitlin New is on a mission to inspire creative solutions for clients that want to move beyond the routine and welcome bold, new paths in their marketing and communications programs. Through her skill for building strong client relationships and passion for measurement and strategy, Caitlin creates communications programs that are built on meaningful data and trust. Caitlin has deep experience in technology communications and has promoted innovation in the payments, retail, cybersecurity, insurance, and real estate industries. Caitlin’s ability to motivate self and teams led to her earning an Accreditation in Public Relations (APR) from the Public Relations Society of America, as well as her team securing a PR Daily Digital PR and Social Media Award.

Candice Eng

Candice Eng

Candice Eng

Director


512.922.7721

Candice Eng delivers results and connections that matter – especially around New York-based media and business relationships. Building on a decade of experience in enterprise tech, consumer, and energy markets, she leads INK’s New York office and media relations services ensuring best practices and relationships are leveraged across the company and for all clients. Candice has executed media events with 400+ media and analysts in attendance and managed events with major partners such as Anheuser Busch, T-Mobile, Bloomberg, ESPN, and more. Her media, communications, and management talents have landed her recognition as Top Tech PR Pro by PRSourceCode’s and Agency Account Manager of the Year by PR News.

Caroline Patterson

Caroline Patterson

Caroline Patterson

Account Manager


Caroline Patterson brings a strategic, creative, and resourceful approach to helping clients tell their stories. With experience on B2B accounts from cloud to cybersecurity to enterprise software, she has landed her clients in top outlets including Business Insider, CNBC, TechCrunch, and WIRED. Prior to INK, Caroline worked at Matter on tech and consumer clients such as Alert Logic, CVS, and Progress. Caroline is a Colorado native and graduated from the University of Kansas where she studied communications and was a four-year varsity swimmer and team captain for her senior season.

Courtney Finkelstein

Courtney Finkelstein

Courtney Finkelstein

Senior Account Manager


619.820.3312

Courtney Finkelstein brings a creative and strategic approach to managing client accounts with a focus on delivering meaningful results. She couples her passion for storytelling with a strong understanding of the consumer and enterprise tech media landscapes to earn impactful coverage for clients across industries. Throughout her career, Courtney has worked with a wide variety of clients ranging from cosmetics startups to some of the world’s largest tech companies. Courtney is a California native, but got to Texas as fast as she could after earning her Bachelor of Arts from the University of San Diego.

Dannae Gomez

Dannae Gomez

Dannae Gomez

Senior Strategist


956.616.8555

Dannae Gomez leverages her experience in corporate communications, data-driven research, analytics, and SEO to identify creative, compelling narratives for differentiated storytelling. Prior to INK, Dannae worked at Gartner, collaborating with analysts and PR agencies around the world and securing coverage in top media outlets across various industries including Medical, Fintech, HR, IT and Security. Her agency experience includes B2B, tech, and Hispanic marketing & advertising. Based in Austin and a Texas native, Dannae is bilingual and fluent in Spanish. She earned two Bachelor of Arts degrees in PR & Advertising and English from the University of Texas Pan American.

Delaney Disher

Delaney Disher

Delaney Disher

Program Manager


512.633.4415

Delaney Disher brings a get-it-done attitude and analytical mindset to her work at INK. Her communications career started with an emphasis on ed tech content strategy and has since grown into a focus on project and program management for a wide variety of clients from financial services to cybersecurity, preparing her to tackle any project that comes INK’s way. Delaney studied marketing at Clemson University and went on to receive her Masters in Advertising from the University of Texas at Austin, with a focus on account planning.

Emily Grossman

Emily Grossman

Emily Grossman

Senior Creative Director


612.849.4131

Emily Grossman believes strategic design tells a story and connects with people. She combines conceptual thinking with an artistic approach to develop visual solutions for clients. A hunger for travel took Emily from Croatia to Cambodia, and these experiences inspire her work every day. Emily cut her teeth in Chicago, working in design, advertising, and shopper activation with clients like Pantene, Herbal Essences, Tide, Olay, MillerCoors, Sara Lee, Kleenex and International Truck. She is originally from Minnesota, the home of Paul Bunyan, 10,000+ lakes and Hotdish, and studied design at the University of Kansas.

Erin Augustine

Erin Augustine

Erin Augustine

Senior Writer


312.709.5654

Erin Augustine has a knack for taking complex concepts and creating dynamic and thoughtful content for INK’s clients. With experience writing in-house for international non-profit organizations, national trade associations, tech startups, and a variety of freelance clients, Erin crafts messaging and communications that are compelling and clear. Born and raised in the heartland, Erin ventured to Chicago where she earned a BA in English from DePaul University. She also holds two masters, one in Applied Economics from CERGE-EI and the other in Political Science from Northeastern Illinois University.

Gabrielle Mehan

Gabrielle Mehan

Gabrielle Mehan

Account Manager


720.226.3607

Gabrielle Mehan is a media relations specialist who brings a proactive, thoughtful approach to elevating her clients’ stories. She drives strategic, integrated communications programs with experience across a range of industries, from cloud computing, clean energy, and cybersecurity to economic development and the NHL. Gabrielle is an adopted Colorado native by way of Michigan and graduated from the University of Colorado with a B.A. in Communication.

Hannah Harley

Hannah Harley

Hannah Harley

Manager


312.835.0207

Hannah Cole has the unique ability to think creatively, strategically, and tactically, allowing her to see big picture goals and small wins that will get her clients there. She has over five years of experience working in both B2C and B2B industries, including consumer goods, food and beverage, technology, clean energy and real estate data and insights. She thrives in the fast-paced, ever-changing world of digital marketing. Thanks to her background in journalism, Hannah can craft an appropriate voice to ensure content resonates with her clients' target audiences and yields maximum campaign results.

Hilary Castle

Hilary Castle

Hilary Castle

Senior Account Manager


203.858.7259

Hilary Castle brings creative and analytical thinking and a passion for results to her client’s communications programs. Hilary has specialized in B2B technology since 2013, with deep experience in cloud, SaaS, IoT, and semiconductor technology. She digests complex technology into narratives that are compelling and clear, and excels in building client relationships and executing strategic programs with a focus on media and analyst relations. Hilary received her Bachelor of Arts from Tufts University.

Jacqueline Diede

Jacqueline Diede

Jacqueline Diede

Assistant Account Executive


925.202.1089

Jacqueline Diede is an eager young professional who has a knack for finding the un-findable. As a recent graduate from the University of Denver, where she studied strategic communications and marketing, she has been able to hone her interests within the B2B tech field through relevant projects and experiences. Originally from the Bay Area, she now lives in Colorado where she loves to hike, ski, or camp on the weekends.

Jillian Ho-Lung

Jillian Ho-Lung

Jillian Ho-Lung

Senior Writer


386.383.2355

Jillian Ho-Lung brings high energy, insatiable curiosity, and a humble attitude to her work and each of INK’s unique clients. With experience writing for in-house teams, creative agencies, tech startups, and a variety of freelance clients, Jillian has a keen eye (and ear) for content that both excites and educates, compels and converts. Whether she’s building narratives around complex concepts or brainstorming strategic campaigns, one thing remains constant. At the core of her work there is an unshakeable love for language, authentic writing, and telling compelling stories for INK’s clients. She graduated from Florida State University with a degree in media communication studies.

Joey Held

Joey Held

Joey Held

Account Manager


847.845.2701

Joey Held is a digital marketing and content creation madman. At INK, he’s worked with clients in the tech, supply chain, and retail space, navigating social campaigns, developing copy for newsletters, and writing expert content that makes you think and click. He also serves as the company’s podcast expert, pulling from experience producing and hosting series such as his own Parks n Wrecked show. A graduate of the University of Miami’s broadcast journalism program, Joey has shared his expertise speaking at events for the Public Relations Society of Austin and the American Society of Journalists and Authors.

Kersa Haughey

Kersa Haughey

Kersa Haughey

Manager, Marketing and Business Development


206.356.3344

Kersa Haughey is a fervent organizer. She combines top-notch management skillsets with a grounded sense of curiosity to deliver marketing insights, communications strategy, and media relations that work. Her experience spans wireless technology, cloud services, consumer brands, and energy for clients large and small. Kersa graduated from Trinity University with a BBA in marketing and a new home state. She loves her Seattle roots and Texas life.

Kim Mackley

Kim Mackley

Kim Mackley

Research Director


917.494.1033

Kim Mackley specializes in strategic planning, change management, and data-driven decision making, leveraging over 15 years of experience in communications and project management. Kim leads INK’s research and insights practice and guides the company’s operations, recruiting, and business development. She applies a unique point of view and sense of humor to every problem, asking the questions no one else asks and finding solutions when others have given up. Kim designs research for our clients that helps them understand their customer audiences and uncover insights worth sharing. She is a proud Buckeye with a BA in journalism from The Ohio State University and an MA in liberal arts from the University of Pennsylvania.

Kristina Leal

Kristina Leal

Kristina Leal

Senior Account Executive


770.530.9104

Kristina Leal is strategic and driven, especially when it comes to helping her clients reach their goals. Prior to joining INK, she worked across a wide range of industries including SaaS, application development, telecommunications, food & beverage, and humanitarian aid. This experience helps her bring a well-rounded understanding of media to her clients, while also focusing in on their goals and needs. In 2017, she was included in a HuffPost series called, “Meet the Leading Ladies of PR,” and has been quoted in notable publications including Entrepreneur and Forbes. She graduated cum laude from the University of Georgia.

Kristine Parker

Kristine Parker

Kristine Parker

Senior Account Executive


413.233.7860

Kristine Parker has a knack for turning complex, technical jargon into an intriguing, digestible story. Her career has focused largely on B2B technology, with an expertise in cybersecurity, cloud, software development, semiconductor technology, and consumer electronics. By identifying opportunities from an integrated perspective, Kristine consistently delivers brand value to her clients. She works closely with media to tell the impactful stories of how technology is shaping our lives, securing placements in Business Insider, Fast Company, TechCrunch, The Wall Street Journal, and more. A New England-native, Kristine graduated from Roger Williams University with two Bachelor of Arts degrees in public relations and creative writing.

Lorissa Gonzalez

Lorissa Gonzalez

Lorissa Gonzalez

Assistant Account Executive


562.453.9390

Lorissa Gonzalez is determined to find the “so what” in all of her work and challenges her teammates and clients to lead with an inquisitive mindset. By constantly staying in tune with media and industry trends, she keeps her teams informed, agile, and one step ahead. She brings her analytical background to INK to deliver powerful results. Lorissa is a Southern California native and moved to Austin to pursue public relations at The University of Texas at Austin.

Paige Buescher

Paige Buescher

Paige Buescher

Senior Writer


405.590.5111

Paige Buescher is a senior writer who brings creativity, thoughtfulness, and inquisitiveness to her work every day. Her need for knowledge drives her to absorb complex concepts and broad perspectives to create unique and impactful content for INK’s clients. Previously, she worked in politics with large corporations and national trade associations to craft their messages and communications to achieve their legislative initiatives. Paige grew up in Oklahoma City and graduated with honors from Oklahoma State University where she double-majored in strategic communications and psychology.

Ryan Riggins

Ryan Riggins

Ryan Riggins

Associate Art Director


512.820.3597

Doubling as a design nerd and social media junkie, Ryan Riggins has a passion for all things print and pixel. He uses his love for design to help our clients bring their messages to life visually. Ryan spreads this love to his other passion, soccer, by offering his talents to the MLS Austin supporter’s group, Austin Anthem. Ryan is INK’s resident videographer and photographer, creating work in these mediums for clients like CORT Furniture and 365 by Whole Foods Market. Born and raised on the West Coast, Ryan attended Azusa Pacific University. He headed to Austin with a desire to be in a creative city filled with unique people and a job to spend his days practicing the craft he loves.

Sami Sauerman

Sami Sauerman

Sami Sauerman

Account Manager


715.965.2854

Sami Sauerman creates and executes strategic communications programs that help her clients reach the right audience, at the right time, with the right message. Sami works with B2B companies in the financial services, SaaS, and manufacturing industries. Prior to joining INK, Sami worked at Ogilvy in its Los Angeles and Denver offices, where she worked across a wide range of industries, including tourism, healthcare, corporate social responsibility and sustainability, automotive, and plastics. She is a Midwest native and graduated from the University of Wisconsin-Stevens Point with a Bachelor of Arts degree in communications.

Shelley Nall

Shelley Nall

Shelley Nall

Senior Account Supervisor, Analytics


512.632.1487

Shelley is an enthusiastic and diligent communicator who thrives on exploration and execution of new ideas. She brings fresh approaches and effective management to her clients' communications, branding, and research programs. She’s an adaptable thinker, able to quickly home in on key insights for any industry, but specializes in wireless technology, supply chain, gaming, and ecommerce. Her natural optimism and openness make her a valuable sounding board for coworkers and clients alike. A University of Texas graduate from the Texas Creative Program, Shelley’s work has been recognized by the PR Daily Awards for an exceptional technology communication campaign.

Traci Mazurek

Traci Mazurek

Traci Mazurek

Account Supervisor, Digital


512.550.3288

Traci Koller Mazurek is passionate about building data-driven social and digital programs that connect businesses with the people they care about most. With experience leading B2C accounts (Whole Foods Market 365; CORT Furniture) and B2B strategy across industries including real estate and cybersecurity at INK, she previously led social strategy for clients at Spredfast and R/GA. Traci is a native Dallasite who graduated from Baylor University, started her career in public relations with Edelman and FleishmanHillard in New York City, and now lives in Austin with her husband and daughter.

Valerie Carter

Valerie Carter

Valerie Carter

Account Executive


210.315.1533

Valerie Carter strikes the perfect balance of creativity and analytical thinking in her work at INK where she helps teams run efficient programs and deliver results that meet client objectives. With experience in project management and investor relations, Valerie manages resource allocation, project timelines and budgeting, and supports INK teams and clients with research and project leadership. A graduate from The University of Texas Moody College of Communications, Valerie is the ultimate skeptic of a business-as-usual approach and always tries to find a better way to address any challenge she faces.

Will Gilbert

Will Gilbert

Will Gilbert

Digital Strategist


540.784.8749

Will Gilbert is as bold in his personality as he is in his professional pursuits. He doesn’t let the word “no” stop him from thinking of creative ways to bring his clients’ stories to life. Will’s experience includes social and digital communications for B2B and B2C brands, including consumer goods, technology, and internal marketing. His background in video journalism gives him the ability to tell a story from multiple angles and perspectives. Expect Will to bring big ideas to the table before executing and delivering measurable results, all while entertaining you with a funny story or three.