Public relations and marketing strategies work together to build brand awareness, ensuring the right people know you and how you stand to help them.
Brand awareness is much more than short-term buzz; it’s a long-term strategy for engaging an audience and building a resilient brand. Boosting awareness of your brand keeps you in the minds of current and potential customers and has a direct connection to sales. With consistency and a commitment to cultivating your brand’s story, we can foster trust and loyalty, build equity, and grow your share of voice in the market.
When the aim is to resonate, having a human-to-human mindset is key. Our awareness campaigns are designed to help you listen and respond to the needs of your audiences and reach the right people, not just the most people. We use a targeted mix of public relations and content marketing with digital, paid, and social media – each strategy reinforcing the next.
“INK understood the challenges we were facing and consistently brought us new ideas, solutions and out-of-the box thinking.”
Communications Manager, Moovel Group
By introducing you to the media, analysts, and market influencers you need to know, and who need to know you, we establish your credibility and build momentum around relevant news, data, and perspectives. Social media and digital marketing allow your brand to meet your customers in the places they seek information, whether that’s Twitter, Google, or their favorite websites. And with content campaigns and amplification, we create captivating, impactful content that keeps your audience interested and positions your brand as a trusted resource.
How do we know it’s working? From social listening and media response to brand recall and content reach, we measure brand awareness through a range of methods that track back to your business goals and the marketing and communications strategies in place.