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Form vs. Function: Choosing the Right Content Format

The format of your brand materials may hold more power than you think. With a wealth of options at your disposal, here's how to identify the right format for every piece of content.

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What is Thought Leadership?

What's the strategy behind the buzzword? We define thought leadership, why it's important, and how to run a successful program.

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Which Awards and Events Are Worth Your Time? Here’s How to Know.

Given the sheer number of awards and events, creating a strategy for your company can be overwhelming. Here's how to determine which opportunities are worth the effort.

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How to Scale Strategy and Stay on Track

In every PR and marketing communications program, priorities shift and new opportunities arise. Use this four-part framework to establish a strategy that can scale.

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INK’s Five Things: Choosing the Right Client Partnerships

Considering INK as an agency partner? We love to hear it. Here are the five things we look for to ensure we’re a good fit for our prospective clients.

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