Article

Analyst Firms: Who You Need to Know

We guide you through the differences between analyst firms and the content they publish, so your analyst relations program achieves maximum impact.

Continue Reading

Article

Company Rebrand: Three Tips to Take Your Launch to the Next Level

A strategic media relations strategy is critical to any company rebrand. Here are three tips for crafting a stellar campaign that will get the media buzzing about your brand.

Continue Reading

Article

How 2020 Changed Media Relations

To mark the end of our 3-month pitching guide project, we reflected on the five most important media relations lessons to take away from 2020.

Continue Reading

Article

Improving Your Media Training with Empathy

Successful media interviews are all about understanding an audience that many spokespeople are unfamiliar with – journalists. Give your media training a rebrand by focusing on empathy.

Continue Reading

Article

Pitching Guide: AI Media

This biweekly guide shares how the media is covering AI in relation to COVID-19 and which reporters to consider pitching proactively.

Continue Reading
1 2 3 4 5 6